Meeting/Event Information

Webinar: Managing a Decentralized Marketing Team

April 02, 2020
3:00 PM - 5:00 PM

Zoom Webinar

Absence might make the heart grow fonder—but does working remote make more efficient marketing teams? As firms in the A/E/C industries continue to grow, they’re typically faced with how to organize their marketing staff while considering overhead costs, workflows with technical staff, investments in workspace, marketing staff morale, and opportunities for marketing career growth. 

Whether your marketing team all sits together in the most fun section of the office, uses a hybrid approach to meet the needs of your firm, or is made up of separate marketers linked only by a shared firm name, you’ll gain insights learned from our presenter Jen McGovern, CPSM, who has years of experience managing a decentralized marketing team. During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.

We encourage you to stick around afterward for a virtual happy hour! We will discuss what we learned from the webinar, giving you a chance to catch up with your colleagues! 

* For webinar registrants, you will receive a seperate email on Tuesday, March 31, from Kaylen Harrison (SMPS Nashville Education Chair) with a link to the Zoom meeting.


$20.00 Non-Members

$0.00 SMPS Members