Meeting/Event Information

Apples to Apples: How Competitive Analysis Leads to Better Business

April 16, 2019
3:00 PM - 4:30 PM

Smith Seckman Reid, Inc.
2995 Sidco Drive
Nashville, TN 37204

Too many professional service firms suffer from generic descriptors. We're all “apples” – we all offer the same category of service as our competitors.

But despite the similarities, there are differences between firms that can determine success within a crowded marketplace. Finding out exactly WHAT expert service your firm delivers, WHOM you serve best, and WHY your company is unique among the competition is how you begin to differentiate your firm. It’s important to understand your competition and discern what makes your “apple” stand out from the rest of the bushel.

Do you really know who your true competitors are? Can you articulate why clients pick your firm over theirs? A competitive audit can reveal these answers and help you better understand your firm’s unique position in the marketplace - which, in turn, can make it easier for new or existing clients to choose you over the competition.

We’ll focus on specific tips and tools to perform a competitive analysis in order to understand the market where your firm can best thrive.

After this session, you’ll know:

  1. when and why you should perform a competitive audit;
  2. how to conduct your own self-guided research and analyses;
  3. what questions you’ll want to find answers to during your audit; and
  4. how to use the results

We’ll share simple research tools to create your own audit, as well as some of the resources you’ll need to conduct in-depth research of your competitors. The more you’re willing to understand your competition the greater the insight you’ll gain, and the better you’ll be able to strategically position your firm’s offerings to achieve a competitive advantage and win more business.


$30.00 SMPS Members

$45.00 Non-Members