Meeting/Event Information

Confessions of a Content Whisperer

January 25, 2018
3:30 PM - 5:00 PM

Smith Sekman Reid, Inc
2995 Sidco Drive
Nashville, TN 37204

Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, in the AEC industry, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical team...until now. Join SMPS and speaker, Danielle Gray, for Confessions of a Content Whisperer: Cracking the Code to Extracting Data from Your Technical Team on Januay 25th.

This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this session is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces.

Join us after the event for a happy hour (TBD).

Members - $30; Non-Members- $45


$30.00 SMPS Members

$45.00 Non-Members